About Harmony Hays

I've Sat on
Both Sides
of the Table.

A decade and a half building high-performance marketing teams; and time spent in the operating room at Cleveland Clinic. It's not usually something you find in most strategy decks, but I am grateful it has created the most unique perspective.

15+
Years of marketing leadership across B2B & B2C
11
National healthcare education brands unified under one identity
$1M+
Annual paid media managed with data-driven precision
46%
Revenue growth delivered as VP of Marketing
THE
STORY

I spent over 15 years leading marketing teams at the highest levels across healthcare, education, retail, and professional services. As VP of Marketing at Southwest Strings, I grew monthly online revenue by 46% and scaled unique online orders by 44%. As Head of Marketing at Lifework Education, I unified 11 national brands under a single cohesive identity and managed over $1M in annual paid media. As Agency Owner of Marketing Harmony, I've built integrated omnichannel programs for clients across industries, and translated business goals into measurable growth.

In 2023, I stepped away from the boardroom and into the operating room at Cleveland Clinic to train as an Intraoperative Neurophysiologist, performing specialized tests to provide real-time data to surgeons during neurosurgery cases. I was fulfilling a lifelong dream of working to change lives in healthcare, and discovered a sharpened focus on where I want to be, and how to do it.

Training for the operating room wasn't a detour. It was the education no classroom could give me: the weight of real stakes, the precision of clinical thinking, and the humbling truth that behind every audience is a person. That experience lives in every strategy I build now. Not as a talking point, but as a lens that makes the work more human, more intentional, and more effective.

I've done this work at the startup level and the enterprise level. I know how to move fast with limited resources and how to build the infrastructure that scales.

The strategies I build aren't templated — they're built around your business, your audience, and the results that actually matter to you.

We do not just speak to audiences, we CONNECT with people.

Bringing Something Different To The Table

01
Clinical Precision in a Creative Field
My clinical background taught me that rigor and creativity are not opposites. The best marketing, like the best medicine, is evidence-based, audience-centered, and precisely executed. I bring that discipline to every engagement.
02
I've Operated at Every Scale
From early-stage brands to national multi-label organizations, I've built marketing programs that fit the moment — scrappy and fast when that's what's needed, and systematically scalable when growth demands infrastructure.
03
Strategy That Lives in the Data
I don't do gut-feel marketing. Every campaign I run is grounded in performance analytics, ROI modeling, and iterative optimization. You'll always know what's working, why it's working, and what we're doing next.
04
Customized to Your Industry
Working in multiple industries has given me the ability to be dynamic with understanding all the different ways ROI impacts business. I build strategies according to your unique place in your market.
05
Omnichannel, Not Piecemeal
I architect marketing ecosystems — not one-off campaigns. SEO, paid media, email, social, brand identity, and content all working together with a unified voice. The whole is always more powerful than the sum of its parts.
06
A Principal Who Actually Works Your Account
When you work with Marketing Harmony, you work with me. Not a junior team with a senior name attached. I bring 15+ years of senior-level thinking to every client relationship — from strategy through execution.

WHERE
I'VE
WORKED

  • Intraoperative Neurophysiologist
    Cleveland Clinic
    2024 – Present
  • Agency Owner & Principal Consultant
    Marketing Harmony
    2019 – Present
  • Head of Marketing
    Lifework Education
    2021 – 2023
  • Vice President of Marketing
    Southwest Strings
    2018 – 2021
  • Director of Marketing Operations
    Simpleview / Granicus
    2017 – 2018
  • Director of Marketing
    Southwest Strings
    2011 – 2017



Core Competencies

Marketing Leadership Omnichannel Strategy Brand Identity SEM / SEO Email Marketing Social Media Performance Analytics Budget Forecasting ROI Optimization Healthcare Marketing B2B & B2C Campaign Development Team Management Tech Stack & Martech Client Acquisition AI-Powered Optimization Predictive Analytics Event & Tradeshow

Get in touch

Interested in working together? Fill out some info and I will be in touch shortly… I can’t wait to hear from you!